1. Strong ties are always more beneficial than weak and latent ties…

1. Strong ties are always more beneficial than weak and latent ties are.
a. True
b. False

2. The term “networked individualism” explains that people function more as connected individuals and less as embedded group members.
a. True
b. False

3. Mark is extremely close with his mother. They provide each other with emotional support and other types of resources. This relationship between Mark and his mother is considered:

a. Weak tie
b. Strong tie
c. Hyperpersonal tie
d. Latent tie

4. According to McEwan (2015), what is mass personal communication?
a. Many-to-many communication
b. One-to-one communication
c. The intersection between interpersonal communication and mass media.
d. Mass media communication
5. Mediated messages in many channels have persistence. What does McEwan (2015) mean by “persistence”?
a. Messages are only accessible to those in one’s social network
b. Messages last longer and can be revisited, searched, saved, and shared
c. Once posted, messages are no longer accessible
d. Messages only last for a short period of time
6. Which of the following is NOT one of the four dimensions of tie strength identified by Granovetter (1973), as discussed in McEwan (2015)?
a. Durability
b. Intensity
c. Reciprocity
d. Intimacy

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