At the directors’ meeting of Mistletoe plc at which the draft…

At the directors’ meeting of Mistletoe plc at which the draft accounts for the year ended 30 September 20×3 were discussed, the marketing director made the following comment:
The cost of the recent expenditure on the mailshot and television campaign advertising our products for Christmas 20×3 will benefit profits in the year ended 30 September 20×4. I cannot understand why this has all been treated as an expense in the 20×3 accounts.’
Evaluate this comment, making reference to any accounting concepts and principles which seem appropriate. (10marks )

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