Discuss how ‘mom and pop’ shops/small retailers can succeed when…

Discuss how ‘mom and pop’ shops/small retailers can succeed when competing for the same customer with powerhouses like Wal-Mart or Amazon and their e-business.
Your discussion should address how the digitalization of a business goes beyond the demographics of the customer and how companies try to differentiate themselves from their competitors. Please refer to the textbook materials in Chapter 5, page 58, and the lecture notes associated with this chapter.

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