The Sociology of Media and Culture Paper

The Sociology of Media and Culture Paper
MPhil in Sociology (The Sociology of Media and Culture)
Please upload a research proposal of around 1,000 words. Special formatting is not required. Your proposal would generally contain:
A clear, well-motivated and viable research question
A brief review of the literature, covering the theoretical basis for your research, the current state of knowledge in the field, and details of what your research will add
The research methods you propose to use
You may also want to explain the reasons for your own interest in the subject, and any previous work you have done in the area
The word limit includes footnotes, appendices, figures, tables, etc, but does not include references.
My topic: Parasocial interaction with Chinese Celebrities on Digital Media: the affordances of live streaming
Please note: the research proposal needs to include footnotes, appendices, figures, tables. And please focus on the social media such as Weibo & Douyin (Chinese TikTok). The research proposal should have data to support.
I. Introduction
II. Literature Review (please do not put too much words in this section)
III. Problem Statement
IV. Methodology
V. Time Frame
A.Both qualitative and quantitative approaches will be utilized
B.Interviews: The proposed study would use a semi-structured interview for in-depth data collection. About 60 people will be chosen at random for in-depth interviews. (- 3 Sample interview questions)
C.Surveys: In addition to interviews, I will also use surveys as part of our methodology for this study. The questionnaire will inquire about the respondent’s thoughts on xxx.
D.Data analysis will be conducted using the Statistical Package for the Social Sciences (SPSS) software for statistical analysis.
II.Time Frame
A.The research process has been divided into six main milestones. The first milestone is the research proposal.
B.The entire research process will take approximately 12 to 18 months to complete all milestones detailed here.

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